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Japanese Commercials – A Historical Look

October 8, 2022 @ 1:45 pm - 2:15 pm

Come learn what makes Japanese TV commercials so weird, creepy, sentimental, cute, and different from those in the US. We watch and discuss ads from approximately from 70 years of commercial history (1953 to 2022) that have changed Japanese popular culture and established marketing trends. Commercials do more than advertise products. They tell stories and reflect social desires and fears. They are a social glue and become part of our cultural vocabulary. They give us something to talk about. (I hope this presentation can be a companion to the fascinating presentation scheduled on Japanese game shows!)

Alisa Freedman is a Professor of Japanese Literature, Cultural Studies, and Gender at the University of Oregon. Her books include Japan on American TV: Screaming Samurai Form Anime Clubs in the Land of the Lost, Tokyo in Transit: Japanese Culture on the Rails and Road, an annotated translation of Kawabata Yasunari’s The Scarlet Gang of Asakusa, and co-edited volumes on Modern Girls on the Go: Gender, Mobility, and Labor in Japan and Introducing Japanese Popular Culture.

Japan Studies Association Presentations

Since its foundation in 1994, the JSA has assisted its members, primarily teachers from American two- and four-year colleges and universities, to acquire first-hand knowledge about Japan and infuse it into the curriculum of their home institutions.

Through workshops and study-tours, and the professional networking they enable, JSA’s members have been inspired to engage in curriculum development, design study-abroad programs, and initiate Japan-related or comparative research, outlets for which they have found both in the organization’s Japan Studies Association Journal and its annual national conference.

The Japan Studies Association is holding a regional Professional Development Workshop on October 6-8, 2022, at the Johnson County Community College in conjunction with the Greater Kansas City Japan Festival.

The Greater Kansas City Japan Festival is please to collaborate with the Japan Studies Association for their Professional Development Workshop.


October 8, 2022
1:45 pm - 2:15 pm
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MTC 126B